Owned by a large parent company with more than one other large-scale brand or multiple stores in more than one country.

This alone does not inherently indicate fast fashionization, but it does suggest that the brand should be analyzed closely for potentially unsustainable practices. For example, if a global-scale brand produces small batches or limited quantities, it may be operating more sustainably despite its size.

It uses jargon, imagery, and design choices that lead consumers into believing that a brand is sustainable or environmentally friendly, yet has little to no objective evidence or proof behind claims and initiatives. Features "sustainable" products or lines but "regular" collections next to it

This suggests that the brand may engage in deceptive marketing practices to appear sustainable, but lacks transparent evidence to support their claims.

It identifies as a "fashion" brand but offers more than two categories outside its most known or most pushed category. For example, it offers women's and men's, but also kids, babies, home, fragrance, beauty, shoes, bags, etc... It offers an entire lifestyle to consumers. Everything they need is all in one place, and this pushes for the overconsumption of unnecessary goods.

. This indicates that the brand may promote overconsumption by offering a wide range of products beyond its core category, which can lead to unnecessary purchases and increased environmental impact.

Delivers and offers new styles weekly, bi-weekly, or monthly instead of traditional four to five seasons. They can offer new products or collections as quickly as possible.

This suggests that the brand may prioritize frequent releases and fast product turnover, which can contribute to a culture of overconsumption and waste.

They have a large section separate from weekly sales/ discounts. It constantly changes, updating products with short renewal cycles and rapidly turning inventory over. Overall product life cycle is concise, sometimes replaced by similar products in different colors or materials.

This suggests that the brand may heavily rely on frequent sales and discounts, which can incentivize impulsive purchases and contribute to a culture of disposability.

They consistently push as many sales as possible every week to encourage consumption in large quantities. They may have multiple rewards programs, emails, social media ads, and in-store and online discounts. For some, these discounts occur so frequently that consumers can almost always shop knowing they received some discount.

This indicates that the brand may prioritize frequent and aggressive discounting strategies to drive consumption, which can contribute to overconsumption and waste.

They push for infinite growth in a finite world. They produce more and more every year, aiming to sell and produce more than the year before, despite sales being in the millions. They rarely repeat styles, can capitalize on fast-changing trends, and adopt shorter, more flexible supply chains such as quick response, just-in-time, and agile supply chains.

The brand may prioritize continuous growth and expansion, which can lead to increased production, consumption, and waste, and may also adopt supply chain practices that prioritize speed and flexibility over sustainability.

They do not have any Closed Loop Practices or mending initiatives, and overall there is no EPR (Extended Producer Responsibility). Low-quality materials and construction methods are not the sole indicators. Even high-quality garments can be treated as disposable. If they do have a recycling program, they can not provide any information regarding the success of that recycling program or outsourced recycling programs.

This indicates that the brand may not prioritize sustainability in their product design, durability.

They are unethical, providing little to no labor protections or policies, and not certified by labor standards. For example, do they pay living wages and ensure safe conditions for garment workers? Similarly, they have hyper-capitalist sales Encouraging consumers to buy more than they need, and they take advantage of those who cannot afford to shop sustainably.

This includes brands with a consistent history of ethical violations, regardless of certifications or initiatives. Brands that outsource their products may unknowingly support unethical labor.

They overproduce products, which can be indicated in various ways. They either have a large sale section, add and remove categories and products with holidays, events, and seasons, or have over. They use enough factories where they have to put "imported" in the "made in'' description on their website because they make so much in different factories they cannot explicitly name just one

While the rate of production can also indicate overproduction, this checklist item includes overstock and frequent restocking.

They are untraceable or have a hard-to-trace supply chain. They are opaque and not entirely transparent; they may not disclose suppliers' locations, who makes the clothing, or where materials are sourced. Finding information on practices is not readily accessible information.