Fast Fashion is an industry phenomenon
Fast Fashion, a term initially used to describe a new production system, has transformed over time into a label often attributed to fashion brands performing unsustainable operations.
By most definitions, fast fashion presents new styles monthly to weekly; in modern-day fast fashion systems, brands can present new styles and goods daily. Fast fashion, by definition, relies on the idea that clothing is equal to fads, short-lived, and disposable.
How not to look fast fashion
A satirical zine targeted at the brands who don’t want us to know they’re fast fashion.
This study aims to add value to the literature by conducting a comparative analysis of fashion brands based on fast fashion criteria, compiling existing definitions and traits to create a fast fashion checklist, and exploring fast fashionization as a pre-existing phenomenon that requires further research.
It contributes to the understanding of fast fashion in a unique way, offering insights into the complexities of fast fashion.
We’re not the only ones.
Check out the groups already working to improve the fashion industry and spread information.
Fast Fashionization
Fast Fashionization